Thursday, August 14, 2008

Best Buy to start selling Apple's new iPhone3G

Best Buy announced yesterday that it will be carrying Apple’s new 3G iPhone. This makes Best Buy the only retailer apart from Apple and AT&T stores to sell the iPhone3G and that too at the same price point (Read the news article here )

Earlier this month, Best Buy had completed its nationwide rollout of Best Buy Mobile, a store-in-store concept along with standalone stores offering a more positive phone buying experience for the customers (Read the press release here)

For Best Buy, this is a great business move! Best Buy has been able to leverage its long standing relationship with Apple to now sell one of its most popular products. There can’t be a better way to capture the smart phone market than to start offering Apple’s iPhone3G early on. The Best Buy Mobile concept, if successful, will significantly increase Best Buy’s higher end phone sales.

For customers, this presents another (and probably better) option to buy the 3G iPhone. This will also give them the chance to compare iPhone to other smart phones such as Samsung Instinct and LG Dare. Besides, the shoppers will appreciate not having to wait in long lines outside Apple and AT&T stores.

With the growing smart phone market, if Best Buy does it right with a combination of good customer service and positive in-store shopping experience, this could be a winner!

1 comment:

Neha said...

Some more news on the iPhone: India's Bharti Airtel will start selling iPhones in India at a pricepoint of $709.

http://money.cnn.com/news/newsfeeds/articles/djf500/200808201226DOWJONESDJONLINE000577_FORTUNE5.htm